Privacy Policy

At Platte River Orthodontics, your privacy is important to us. This policy explains what personal information we collect, how we use it, and the choices you have regarding your data. We’re committed to protecting your information and ensuring transparency in everything we do.

Last Updated: July 9th, 2025

Platte River Orthodontics (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your information when you interact with our practice, including through our website, mobile communications, and other services.

1. Contact Information

If you have any questions or concerns regarding this Privacy Policy or your personal information, please contact us at:

Platte River Orthodontics
Address: 11844 Standing Stone Dr, Gretna, NE 68028
Phone: (402) 322-8838
Email: [email protected]

2. What Personal Information We Collect

We may collect the following types of personal information from you:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Date of birth

  • Insurance and payment information

  • Health and dental history

  • Appointment and treatment details

  • Communication preferences

  • Any other information you voluntarily provide to us

3. Why We Collect Your Information

We collect your personal information to:

  • Provide orthodontic services and treatment

  • Schedule and confirm appointments

  • Process payments and insurance claims

  • Communicate with you about your care

  • Comply with legal and regulatory requirements

  • Improve our services and operations

  • Respond to your inquiries or requests

4. How We Use Your Information

Your personal information is used strictly to support your care and our business operations. This includes:

  • Maintaining patient records

  • Submitting insurance claims

  • Sending appointment reminders or updates

  • Responding to questions or concerns

  • Informing you about changes in services or policies

No mobile information will be shared with third parties or affiliates for marketing/promotional purposes. This includes your text messaging originator opt-in data and consent; this information will not be shared, sold, or disclosed to any third parties.

5. Sharing Your Information

We do not sell, rent, or share your personal information with third parties or affiliates for their marketing purposes.
We may share your information only in the following cases:

  • With your consent

  • With insurance providers to process claims

  • With service providers who perform functions on our behalf (e.g., IT support or secure messaging services), subject to confidentiality agreements

  • As required by law, court order, or regulatory authority

6. International Data Transfers

We do not knowingly transfer your personal data outside of the United States. If this ever becomes necessary, we will implement safeguards to ensure your information is treated securely and in accordance with this Privacy Policy.

7. Your Data Rights

You have the following rights regarding your personal data:

  • The right to access the personal data we hold about you

  • The right to correct or update your information

  • The right to request deletion of your data, subject to legal and regulatory retention obligations

  • The right to withdraw your consent to communications or data collection at any time

8. Exercising Your Rights

To exercise any of your rights listed above, please contact us using the contact details provided in Section 1. We may need to verify your identity before processing your request.

9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this policy periodically for any updates. The effective date of the current version will always be listed at the top.

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